One objective: present a project that responds to the daily context of a child under 12 in an innovative and creative way.

An educational snuggle blankie or cuddly toy, futuristic clothing, Zen furniture, ever-evolving food packaging, or a fun concept store … The 2008 Up Design Trophy allows your imagination to run free for any aspect of 0-12 year old children’s products (agri-food, furniture and furnishings, health and hygiene, clothing, toys and games, childcare equipment or children’s living areas …). Entrants for the 2008 Up Design Trophy should put forward a concrete realisation of an innovative idea with an original design and/or original functions that contributes to the well-being of 0-12 year olds.

20 competition projects will be selected by a jury composed of designers, sociologists and companies from the Pôle Enfant (Children’s Products Cluster)